Estelle Adoni: New Brand
The chain of salons “Estelle Adoni” exclusively presents in their stores leading lingerie brand Lise Charmel. Designing and innovation, combination of French style and European sophistication, Lise Charmel products for more than thirty years, continues to excite women’s and men’s sense of imagination.
Lise Charmel declares: “We do not sell goods we sell emotion, dream, and fairy tale style of life”.
The history of the origin of the brand Lise Charmel is romantic and refined, like the clothes of famous brands. Founder of the brand gave it the name of his lover, adding the word “charm”. The beginning of the modern success story Lise Charmel refers to 1975, when the leadership of the company Lise Charmel was begun by genius Jacques Domal. He has made a real revolution in the presentation of clothes by adding to them shine of “haute couture”. Fashionable fabrics, colors, prints and silhouettes are reflected in the elegant and tempting Corsetry, bust, kits and accessories. This was the know-how of that time, allowing Lise Charmel to win the hearts of thousands of women around the world and raise the brand at the height.
A truly French aristocrat lingerie Lise Charmel remains so till this day. Above it there are the creation of the best designers, are apply unique color solutions, with delicate production using innovative technology and a truly royal fabric and decoration, such as delicate guipure, Lyons silk, ultra thin tulle, traditional lace Kale, English embroidery.
Combining guipure and tulle makes even the tough elastic tissue and creates a transparency effect, a special method of manufacture. The original method of prints using natural hypoallergenic pigments gives them resistance to repeated washing and wearing. Today, Lise Charmel also offers to buyers a collection of bathing suits, women’s toilet of a mixture of wool, silk that can be “desyu-desu” (under and over), stocking, tippets and other accessories.
Lise Charmel brand has a few charming “daughters”, claiming bulk share of the popularity of its star “mother”:
ANTIGEL - joined the family Lise Charmel in 1998 and immediately became the pearl in the boundless sea of clothes brands. Sensual brand for the young and passionate, who are not afraid of provoking, imbued with the best, that suggests the French empire and the world of fashion. Antigel Woman is contradictory: it is romantic and practical, straightforward and graceful, sociable and enigmatic. Underwear, swimsuits and beach accessories Antigel are designed to emphasize the beauty and uniqueness of its owners.
ANTINEA - one of the most senior, but equally beautiful “daughters”, included in the famous group of Lise Charmel. Own brand story started long ago – in 1919 with a small studio in sewing corsets for the ladies with a non-standard sizes. Today, nearly one hundred years later, Antinea – retains the position of a recognized international leader. It is an enviable stability – the result of fruitful symbiosis exclusive cutting technology, high-quality materials and unusual design incredible ability to divine the needs and wishes of a wide variety of buyers.
EPRISE – woman, who knows what she is made of, selects striking and comfortable clothes Eprise from Lise Charmel. It can satisfy the whims and vagaries of improbable, even given the most magnificent and influential forms of assets. The wide size range, with bright seasonal trends, a variety of models, colors and styles – these are creations from Eprise.
