GEOX Accessories
In October, in Russia’s branded stores GEOX will have a new commodity group – accessories.
“This is one of the planned steps in our long-term strategy, – says Irina Unchikova, the executive director of the company “NEW STEP”, the official exclusive GEOX distributor in Russia. First only accessories for children will be designed, but in the very near future we plan to extend the line including women and men accessories”.
Thus, the company continues to move towards the creation of a family shop, where every family member will be able to find a thing to his/her taste and dress from head to toe. The emergence of a new product group was a logical step to expand the brand’s lineup after the appearance in Russia in 2007 under the brand name clothing GEOX.
Additional Information:
GEOX company was founded in 1995 by Mario Polegato, the inventor of the unique technology of “breathable shoe”. In 1999 the company launched a clothing line GEOX, in 2001, patented technology of “breathable skin” for “breathing” leather soles, and in 2008 began to manufacture shoes for professional sports. Today GEOX exports its products to 68 countries, and the number of shoes produced first in Italy and then worldwide. Retail network of the company has approximately 1,000 chain stores, more than 40 of which are in Russia, where the official distributor of the brand is owned by “NEW STEP” LLC.
