Fashion Trends

Helen Yarmak – Russia’s first designer, a model which has appeared on the cover of Vogue and in general, “glossy” magazines: the famous Cindy Crawford posed at that time in a fur coat from Helen Yarmak for one of the editions of the Russian Vogue of 2007. Furs of this brand had considerable popularity in the West and a huge success – with stylists of soap operas and films. They are in “recognition of the Shopaholic “, in the” ugly Betty “and” Day Watch “, they are in the series of” Sex and the City “and the eponymous blockbusters.

Helen Yarmak recently gave an interview to the press and introduced a new “anti-crisis” collection of furs and bags under the New York Fashion Week, in her “showroom” on Fifth Avenue.
History of transformation of Helen Yarmak from Kiev specialist in modeling of economic processes to the famous designer is simple and amazing.
Seeing in one store stylish trousers of worsted lace, Elena went to the factory, hoping to buy a piece of fabric from a dress she liked. For buying the fabric in the factory, Elena had to pretend to be a representative of foreign buyers, and even ordered several dresses on her own sketches.

At the factory sketches interested them and they suggested joint production of models. So the career of Helen Yarmak, who have chosen furs as a long-standing symbol of an unattainable dream, luxury and style, started.
Favorite fur of Helena is sable, revered by kings and kings of past centuries. According to the designer, sable fur emits a special energy, though incredibly expensive – some bought brands of this year’s pelts were worth 2,5 thousand dollars apiece.
Elena finds the arguments unconvincing, the animal protection and the economic crisis are not enough to cause the wilting of luxury industry.

“Luxury – is forever, it cannot go out of fashion” – says couturier. In her view, luxurious things should be expensive, because they are unique and should fall into the “right hand”.
As for the bags, Elena appreciates famous Birkin for their quality and convenience, but condemns them for their excess weight. She herself prefers crocodile handbags of her own production as a more spacious and lighter, but sometimes she holds Birkin as well.
Speaking of fur fashion, Elena emphasizes that “the perfect coat” is the one without the purchase of which it is impossible to sleep. In addition, it must be very functional –that is why Ermak creates amazing “coat-transformers.

These outfits can turn out, unfasten the different components and parts – and they will turn into a completely different model. Some of these coats from Helen Yarmak allow 24 transformations.
Helen Yarmak recognizes that she would very much like to put in her furs Lady Gagua and Beyoncé, and the first recently planned to visit a boutique of brand.
Elena is familiar with Patricia Field, famous stylist of the “Sex and the City”. The New York boutique of Field, Yarmak calls “a wonderful store,” and she treats Patricia as a talented, sociable and a very modest person.