Lindsay Lohan Will Continue Working for Emanuel Ungaro
Although the cooperation of Lindsay Lohan and Emanuel Ungaro brand has not proceeded very smoothly, and the first collection of the same brand, in the creation of which participated the star, was subjected to severe criticism, the CEO of the brand Munir Mufarrizh had decided not to fire Lindsay.
This decision was a real surprise – because, among other critics, even the founder of the Emanuel Ungaro brand, who retired several years ago, called cooperation with Lohan and a new collection just a “catastrophe.”
However Muffarizh still decided to give Lindsay a second chance, although she does not approach seriously to her duties, and clothes from the new collection do not have success in the market.
“Yes, she will stay, she still needs to work – said Mounir about the 23-year-old celebrity designer at the summit in Milan. – Despite the fact that I do not think our new collection is the most successful one, yet I think that the criticism was too harsh. However, the models are sold – for example, in the British department stores Harvey Nichols and Harrods, as well as in New York, Bloomingdales, and Japanese stores.
“However, the future collection of Ungaro should provide more opportunities for self-expression – added general manager of the brand. – There is too much hype around the personality of Lindsay Lohan – but we live in an era of crisis “.
As to the same abrupt withdrawal of maestro Ungaro, Muffarizh said: ” Mr. Ungaro has his views and opinions, and I’m not going to comment on them.”
So Lohan still remains a consultant at Emanuel Ungaro, however, problems associated with her once again reminded about how risky it is for luxurious brand to bind its style with celebrities.
For example, the famous brand Christian Dior last year had a big problem when the “face” of the brand, the actress Sharon Stone has publicly stated, that the terrible earthquake in China that claimed thousands of lives, had been “karma”.
Moreover, Muffarizhu is used to taking risk – he is known for his sudden decisions. When she was the president of Chloe brand, Mounir suddenly replaced Karl Lagerfeld by 25-year-old Stella McCartney as the chief designer.
