London Fashion Week: Japanese Theme from Erdem
Modern designers are happy to study the Middle and Far East, inspired by their ancient cultural traditions. Especially popular in recent seasons is Japan.
For example, designer Erdem Moralioglu traveled to Japan in summer, studied the local art, and the manner of dressing of Japanese women of XX century and our contemporaries, wearing bright clothes instead of a kimono.

Inspired by what he saw, he created a spring-summer collection of ready-to-wear in 2010 by Erdem, which was then shown on the 25 th London Fashion Week (25th anniversary London Fashion Week Spring / Summer 2010).
“This season I did not want anything diluted – Moralioglu said in an interview. – On the contrary, I just tried to create a surreal clear focus.
Indeed, to focus the viewer’s attention on the bright and stylish, feminine and elegant clothes is not difficult, as the mini-dress covered with floral prints and appliqués are so conspicuous.

The collection also includes models with refined French laces of different colors and with elegant white-gray-black drawings. The collection is completed by feminine shoes reminiscent of the Japanese tradition, of the same bright floral prints.
In our next articles we will introduce you more fragments of clothes, shoes and accessories from Erdem.









