London Fashion Week: PPQ Simple and Bright Retro
PPQ Brand is not listed among the “luxurious”, prestigious, avant-garde or “smart” brands of Britain, but has already won some popularity – especially among the young stars of London.
The spring-summer collection of ready-to-wear in 2010 from PPQ, shown at the 25 th London Fashion Week was full of elements of retro-style strips and graphical “African” prints.
Brand’s designers, Amy Molyneaux and Percy Parker, hired a group of black models to defile; their hair were made in a retro-style Nefertiti and girls were dressed in inexpensive summer dresses, cute swimwear and stylish suits.
In this bright and unpretentious collection a special attention deserve knitted products, an interesting cut of pants and some options for dresses. However, the use of Adidas logo in the PPQ collection is a little bit confusing.
However, according to experts, designers still have a considerable “work on the mistakes”, if they want to see their brand among the more prestigious brands.
