Fashion Trends

Everybody loves underwear – both buyers and producers. A stylish collection of women’s underwear is a great opportunity to become famous for young designers, and a great way for already well-known couturiers to keep reputation.

However, when creating new models of clothes one needs to be careful: in such an intimate sphere of fashion not any innovation will survive, as the underwear must still be beautiful and comfortable. Fashion designer Stella McCartney and actress and model Elle Macpherson have recently presented their new collections of lingerie. New underwear from Stella McCartney is made in vintage style and exclusively from organic silk and cotton.
And Elle Macpherson continues to develop her brand of underwear Intimates.
Recently, Elle introduced a new line, called Obsidian. This is luxurious lingerie from expensive fabrics from the finest Italian, French and Japanese manufacturers. It is distinguished by a complex cut and a minimum of decoration, due to which it does not lose sexuality and femininity.

For the first time in the collection of lingerie from McPherson both female and male models are presented. The author of the black and white photographs for the advertising campaign was Regan Cameron.
Elle admitted that for the creation of the Obsidian line she was inspired by mineral obsidian, which she found during a holiday with friends: “The passion is in its simplicity, vitality and energy”. It became a wonderful source of inspiration for my new collection.