”I signed a contract on long-term lease for 49 years”, – told the couturier. – That is why we thought about the construction work with trepidation, realizing that we are to stay here for a long time. This house was reconstructed; its previous historical appearance was recovered”.
The restored two-story building was occupied with thematic halls with collections of Yudashkin – here all the creative directions/tendencies of the talented designer are presented, including the unexpected experimental project Yudashkin Home with massive furniture.
Despite the rainy weather, the opening of the new boutique of the brand in the Voznesensky side street was attended by many metropolitan stars – even by those who do not usually appear on the defile and Fashion weeks.
Among the major guests were, of course, Naomi Campbell and Vladislav Doronin – Yudashkin and her wife personally showed them all the halls of the mansion and displayed the exposed outfits. Naomi mostly liked the wedding dresses.
Among the guests of the event were the couples Dyuzheva and Spivakov, Valery and Joseph Prigogine, Natasha Korolyova and her husband Tarzan, Nadejda Babkina and Igor Krutoy, Boris Moiseev and his wife, Alexander Bujnov, Oleg Gazmanov and his wife, Klara Novikova and Vladimir Vinokur, Kira Plastinina and many others.

The opening of the boutique was also attended by pregnant Miroslava Duma, who liked the design very much. Miroslava and Helena Perminova admired the bags, dresses and especially the elegant hats- “tablets” from Yudashkin, which price varied from 200 to 400 thousand roubles. However, the girls purchased nothing.

In a press interview Duma said: “I had a wedding dress made by Yudashkin, but I think that one should grow up to wear dresses from his collections. Valentine’s style meets the requirements of more serious women. I still prefer wearing something youthful, for example, Topshop”.
And Klara Novikova, dressed in bright attire in the style of the turkmen robe, said: “I am of the opinion that it is much more original to wear clothes not from famous designers but from other nations”.

At a recently opened boutique there were a lot of celebrities of the capital, some of which you can see in our gallery. It is interesting that the managers of the shop arranged an unusual fashion show – the brands’ clothing was demonstrated not by professional models, but by show business stars.

There were many people invited: guests of the gallery, clients of brand, theater and cinema stars, and even Lena Karin’s colleagues of the creative shop . They came to support the designer and to congratulate for her success. Evelina Bledans, Tasha Strict, Egor Zaitsev, Elena Hanga, Elena Orlova, Violetta Litvinova, Tatiana Melnichenko, Diana Arbenina, Maria Kulakovsky, actor P. Fomenko were also among the guests.

Тhe gallery, where the private collection demonstration was held, miraculously seated 350 people who were not only witnesses of this happy event, but also the first to see the personal exhibition of Lena Karin, during which  30 textile paintings and photographs were displayed. There are very few photographers in the world who can create not only the artwork, but also utilitarian works of art.

There are “mind games”, which will let the boutique customers buy discounted goods or even free of charge. The managers of the gallery are pleased to play that game with their customers.

«Lena Karin is a very unusual, talented person and is always able to find an interesting approach to any fashion-statement. In each collection there is always the idea that you can read between the lines and silhouettes », – said Egor Zaitsev during the interview with the “Golos Rosii” (“Voice of Russia”).

«It is an individual approach to the creation of pictures, and beautiful clothes», – commented Evelina Bledans during an interview with MTV.

«You are an original artist, and I have not seen anything like this before», – said Violetta Litvinova personally to Lene Karin.

Lena Karin is inviting to see the world of photography and fashion «out of time» and «without any limits».