The beautiful Irina Sheik now advertises swimwear and beachwear for every taste and budget: from the relatively inexpensive Otto production – to the Armani Exchange collection for fashion lovers. Sheik is also the “face” of Intimissimi lingerie brand.
However, among young successful models today there are not only amazing beautiful girls – sometimes the famous couturier are tempted with the charm of girls with plain appearance.
Such is the case with Georgia May Jagger – this young daughter of the famous rock musician Mick Jagger and top model Jerry Hall has decided to become a professional model and since that she has been signing multiple remunerativecontracts one after another.
Starting with the advertising of denim from Hudson, Georgia later became the “face” of Versace, and recently the legendary Karl Lagerfeld has selected the girl to take part in the advertising of Chanel Cruise 2011.
Georgia took part in the presentation of this collection, appearing on a motorcycle at the end of the defile, and now Lagerfeld personally takes photos of her for the new advertising campaign of Chanel.
Jagger appeared in the background of Vintage Car Rolls Royce Phantom and also was accompanied by the model Baptiste Giabiconi.
The couturier and the photographer preferred to make advertisements of cruise collection in the studio, and not in the open air. In our gallery you will see the first images from this photoshoot.

The young actress Emma Watson who became famous after the role of Hermione Granger in “Harry Potter”, as you know, has made attempts in the world of high fashion and has been a wonderful model.
Now there is a great demand for this actress as she advertises famous brands and has her photos are made by the most famous masters of fashion photography.

In the new issue of Vanity Fair Miss Watson’s photos in different outfits from Nina Ricci, Chanel and other brands were captured by the famous Patrick Demarchelier.
As for Jennifer Lopez, she has recently appeared in photo shoots for various fashion magazines. For example, she became the heroine of the June issue of Italian Vogue.
The photographer Michalangelo di Battista managed to capture Lopez in various unusual and interesting images.

This is not the first time Paradis presents accessories of this famous brand; in 2003-2004 she had already advertised the line of bags from Ligne Cambon.
The new promotional photo shoot from Lagerfeld and Chanel is in black and white colors, that both the fashion designer and the photographer are so fond of.

Pictures of Vanessa in underwear or in cozy knitted clothes emphasize the softness and comfort of bags from the updated line of Coco Cocoon, made from the best leather; some of them are even made with fur trim.
Bags are of black and white, beige and dark blue colors. The price of models in this collection starts from 695 dollars and more.

There is no doubt that Marchesa brand was the champion of the “red carpet” of the ceremony “Oscar”, a brand which is famous for its luxurious and elegant evening gowns. Three celebrities chose the models of this brand at the same time.
Sandra Bullock really became the queen of the evening in a magical silver dress from the new collection of Marchesa, with tints of molten metal with ice patterns on the top. The elegant decorations and small clutch in the tone of the dress complemented the image of the actress.
Vera Farmiga chose a dress of this brand of sensual bright fuchsia color – all in wavy pleated frills. And Gaburi Sidibe once again ventured to show her figure in a blue low-cut dress by Marchesa, decorated with embroidered silver flowers.
Another examples of the elegant and noble couture at the Oscar ceremony were dresses from YSL. Kathryn Bigelow chose a grey dress with embroidery and wonderful Kate Winslet wore a silver model with a corset top.

The “Moonlight” collection by Armani Prive, of course, could not leave Hollywood divas indifferent. As a result, Jennifer Lopez and Amanda Seyfried came to the ceremony in similar dresses from this collection. Both were fine dresses, but Lopez’s dress differed with the most original design.
Only two celebrities were in dresses from Chanel at this year’s Oscar: Sarah Jessica Parker came in a romantic yellow dress with a silver finish from the new collection of the brand, and Diane Kruger preferred a more delicate dress in a vintage style. However, Sarah’s dress seemed too long for her height, and the model Diane did not flatter her figure.
Gentle as if created from transparent petals, dresses from the collection of Atelier Versace were chosen by Demi Moore and Elizabeth Banks. In a beautiful pink dress Moore looked just great.
Known for its evening clothes Elie Saab brand was presented at the “Oscar” with the two dresses. Anna Kendrick came in a dress, rather pale for her fair skin, and Rachel McAdams’ dress was like a big blown flower.

Penelope Cruz, as always, looked fresh and stylish in a bright dress by Donna Karan, Cameron Diaz shone like a star with appliqués of the dress by Oscar de la Renta, and Kristen Stewart came in a dark-blue dress by Monique Lhuillier.
It is also worth mentioning the remarkable dress of Zoe Saldana form the new collection of Givenchy, the nice outfit of Maggie Gyllenhaal from Dries von Noten, the pink dress of Charlize Theron from Christian Dior and the interesting image created by Nicole Ricci with dress accessories and makeup from Reem Acra.
It remains only to note that Sigourney Weaver chose for the ceremony a red asymmetrical dress from Lanvin, and Meryl Streep came in a white from Chris March. Carrie Mulligan wore a black dress from Prada, and the dress of Tina Fey was created by Michael Kors brand.

However, brand’s new collection does not concede decorations. Before delighted thousands of spectators were shown luxurious and arty clothes of such designing styles as: Chinese, Mongolian, Arabian and other cultures of the Middle and especially the Far East.

Shanghai of Lagerfeld became the “Paris of the East”, and the podium just drowned in a stream of outstanding models, where one was better than another. This defile was the brand’s another step in the conquest of China, as its popularity has increased very much in this country in recent years.
Most dresses were made in the glamorous style of 1920-1930′s – the era of well-dressed ladies in the casinos and Opium Shanghai. And in some outfits are clearly visible Russian motives.

Bag-sack of Jimmy Choo is decorated with small metal studs of different shapes, and in the collection for Marc by Marc Jacobs “Evening String bag” decorated with glittering sequins is offered.
Marc Jacobs decorates the everyday bag with pretty ribbons and Marni embroiders the Clutch with artificial shells.
Pixels are in fashion today: Chanel bag from the Chain Bag Line is decorated with pixel logo of the brand, consisting of small studs.

Stylish strings of YSL are addressed to the fans of sports style. Contrasting picture in the form of a huge safety pin decorated the concise form of a textile bag.
Celine Brand demonstrated an interesting transformation of business bag into a bright female accessory: Designers of Celine decorated the strict form with frivolous prints.

Square handbag from Ferre can be called a perfect spring-summer accessory: small size, convenient handle, chain, bright color, unusual decor.
Clutches introduce one of the hottest trends. An unusual Clutch, for example, from Miu Miu or Prada will help the admirers of these small bags to stand out from the crowd.

If you love to dress in ethnic style, you will certainly need a lot of different bracelets: wood and leather, decorated with prints in styles “wild” and “tribal”. All kinds of rattan, ceramic, knitting, created from other natural materials of bracelets can be used for this purpose.
Large bangles in ethnic style look good with a dress decorated with prints “maxi” and gladiatorial sandals.
Massive bracelets created from metal or decorated with metal can add style, glamour and complexity to your evening attire, without violating its general style. These ornaments look good both in everyday dress and with evening classics – like “little black dress”, and with costumes in the style of “rock”.

Large bracelets are a perfect way to add brightness to your summer attire, which allows a huge range of bright colors and prints of contemporary jewelry. However, with such bracelets one needs to be careful so that your clothing will not become too bright, and accessories will not destroy the harmony of style.
To date, virtually all manufacturing jewelry brands create big bracelets, but one of the champions in this field is a famous brand Chanel, which products are usually decorated with the logo of the company.

A key element among the necklaces, which promises to become the most popular, are bold details. Thus, a variant of Christian Lacroix is made in the form of intricate stencil, and a necklace from Marni attracts a large flower made of stone and bright pieces of cloth. Model-shell from Stella McCartney and Necklace by Marc Jacobs, supposedly collected from the coastal rocks, carry so popular in recent years the marine theme.

Floral motifs, so appropriate for spring-summer season, are reflected in models of Lanvin and Chanel. The new season of interest is the fact that introduced the fashion for flowers, made of stone or glass.
A bright, flashy color is the trend. Necklaces by Louis Vuitton, Oscar de la Renta, Vera Wang are excellent examples of this colorful and carefree style.

Metal, is favorite for several seasons. The sophisticated, feminine version of Ralph Lauren, ethnics from Christian Dior or futuristic moods embodied Dries Van Noten – this year women have many interesting and nice things to choose!

This season, many designers have abandoned the traditional shocking of the audience, presenting a saleable collection. This is right, perhaps a bit boring. Ideal cross-linked coats, luxurious and sexy dresses, suits of rich color palette.

The severity of 40′s. 40’s, quietly assert in the last seasons. Suites made of dense cloth, knee-high pencil skirts which highlight the line of the waist and broad shoulders. To tell the truth the “new 40’s” are much more elegant: high heels, a thin waist, heavily penciled eyes, the red color, by the way, a new collection from Christian Dior, is a real feast for fetishists.

Simplicity will save the world. Minimalism is again in fashion! Minimum decor, minimum colors, minimum lines, the emphasis is on personality.

Sexuality. Along with confidence in the style of 80’s the collection stresses female sexuality.

Focusing on the youth. The designers are increasingly inspired by youth fashion and street fashion to create their collections. Marni, Just Cavalli, Nina Ricci are also in this list.

The variety of autumn coats. The coats for the autumn season are so diverse that a detailed review of them will take more than one article, and will be posted later. In any case, many models are worth admiring. Silhouette coat is for every taste: from cocoon to a trapeze. The colors are darker; sometimes you can see a white coat. The sleeves are often short or edged with fur.

Fur. This season fur is dominating. Fur jackets, fur coats, fur capes, fur on collar and sleeves, fur on boots and gloves.

Despite the general seasonal trends, each brand offers its style of trousers, long dresses, shoes and color trends of makeup.

Alexander McQueen: naturalness

«In the nude» trend does not have lack of vitamins and sunlight. It seems that designers decided to save and not make-up their models before going on stage; in any case, there was an impression of that after the show of Alexander McQueen. But it should be mentioned that with minimum efforts he had amazing results. The spring freshness and aristocratic pallor was what doctor McQueen prescribed. The trend was expressed brightly by Dolce & Gabbana, Chanel, Calvin Klein, Burberry Prorsum, Prada, Christopher Kane, Balenciaga, Giambattista Valli, Fendi, Givenchy, Stella McCartney and Ralph Laurent.

Gucci: bright eyes

Juicy collection from Gucci was focused on eyes. Frida Giannini chose turquoise shades and a black pencil. Do not hide such beauty behind dark glasses! See also pink eyes by Jonathan Saunders’ collection, canary by Sportmax, ginger by Alexandre Herchcovitch and Rodarte and violet by Christian Lacroix.

Yves Saint Laurent: outlining

For an effective and efficient eye shooting just draw arrows on your eyelid. For its realization you will need liquid outline or pencil. But it should be black and only black. You will find such example in the collection of Yves Saint Laurent. We will advise you to use outlines from Moschino, Valentino, Giles, Dries van Noten.

Versace: Metallic

When you wear silver, gold or bronze clothes, shoes, handbags and jewelry you need to add such shadows to your skin. Donatella chose the combination of copper and gold. We can see violet lips in the show by Zac Posen and chocolate by Dior, a gold face by Missoni, silver eyes by Vera Wang and Giorgio Armani, bronze – by Oscar de la Renta.

Louis Vuitton: stressing lips and eyes

The first rule of old-fashioned make-up estheticians of accentuating only eyes or lips has lost its currency. Marc Jacobs believes that everything should look beautiful. So we are applying red chopstick as berry jelly on our lips and stress the eyes with smoky shadows. Remember that smoky eyes always look very sexy. We leave eyebrows and cheekbones in their natural way. You can observe such image on the models of Nina Ricci, Miu Miu and Dior.

World War I took away not only millions of lives and national boundaries, but also the length of women’s skirts. The former was a tragedy, but the latter was the apparent blessing. Women follow the fashion in any occasions.  And which war was able to destroy the fashion trends? At that time Coco Chanel catches the right moment, and in 1926 creates his wonderful masterpiece: a small black dress, which changed the whole stereotype of fashion with its long skirts and dresses.

A small black dress met all the requirements of the dressing code, which could have been invented in the distant 1926: it needed a little quantity of material (during those difficult times the textile industry was also suffering), it could be used (and still can) as an evening dress and work clothes, it suited with almost any hairstyle and any length of hair, it did not require extra costs and could be sewn from almost any material, both expensive and cheap. So it was the perfect invention of that time.

A small black dress created a commotion. Of course, it is a collection of many merits and a minimum defects. American magazine Vogue, which predicted the appearance of a dress-uniform of great simplicity, modern, elegant and comfortable, gave «La Ford» nickname to this small black dress, comparing it with the most popular model of car. The comparison was more than truth: both Ford and small black dress embodies the same things: modernity, elegance and convenience.

The first small black dress from Coco Chanel still had some conservative notes of early twentieth century and a need for accessories. It was sewn from a black crepe-de-chine (China silk) and crossed diagonally from top to bottom of the decorative embroidery. The necessary attribute for the dress were long sleeves of Coco Chanel’s favorite classic length – until the middle of the knee. According to Coco Chanel, knees were always spoiling the impression of the female figure, so they had to be hidden.

A small black dress instantly won its place in everyone’s wardrobe all over the world. It was worn by princesses and maids. Coco Chanel recommended wearing pearls with a small black dress.

A small black dress did not simply become a popular model in a specific time, it has remained popular till now. Coco Chanel marked that every woman should have in her wardrobe a small black dress. Having such a dress in her wardrobe a woman will be dressed well and in accordance with the latest trends of fashion.

Of course, a modern small black dress differs from the classical model by Coco Chanel. It is not a necessary element to wear sleeves, the decorative embroidery has vanished, and the models of skirts are different, from the broad and lush, to narrow, following all the curves of body. A small black dress got décolleté, shoulder straps and belts. But despite any changes, the main idea will stay the same: modernity, elegance and convenience.

A small black dress is not as easy as it seems at first glance. Its attractiveness lies mainly in that the dress itself is located on the second stage. When a woman is dressed in a small black dress, people will not enjoy the art of the designer, but they will enjoy the woman herself, who becomes the picture and the dress is just a frame. And as a «frame» is no longer distracting a glance of connoisseur, all attention is given to the «painting».

There are several disadvantages with a small black dress. The feet should be beautiful; in case they are not then it is not right to wear this dress. If there are some problems with the figure (f.e. extra weight), then you’d better forget about it. If there is a problem with a skin, the black dress will only underline its defects.

We can say that a small black dress has spurred the development of areas of knowledge and industry. For a small black dress, women were ready to sit on a diet (there is a “Small Black Dress Diet” diet, especially for those who want to wear small black dress). The necessity to have a good skin for wearing this dress has caused a boom in the cosmetics and perfumery industry. The Length of dress and the associated requirement to have beautiful legs immediately stimulated epilating (depilation) (just imagine hairy legs combined with a small black dress and you will see who will get rich after Coco Chanel’s invention). We can continue the list, but this article it is enough.

A small black dress affects all areas of life, from the contents of the refrigerator to the car. The tendency of a small black dress does not finish his victorious march to peace. It continues to evolve and change our lives.

The young star of «Harry Potter» is not sitting without work. Emma Watson is not only preparing to study at Yale University, where she was enrolled after passing her final examinations, but also actively develops cooperation with the best international fashion houses.

For several years there are rumors that Emma will become the face of “Chanel”. For red carpets she chooses only the outfit from that brand, also actively communicates with Karl Lagerfeld and even writes how she would like to be a heroine of “Chanel” in her blog. But that time hasn’t come yet, though Lagerfeld has recently made a photo session of Emma for “Crash” magazine.

The actress was more fortunate with the Burberry brand as she has become a face of the brand during the “autumn/winter 2009/2010 campaign season.

Mario Testino was working on a project as a photographer.

“We know and love beautiful Emma Watson for a long time and she, with her classic beauty, was the obvious choice for this campaign”- said the creative designer of the Burberry brand, Christopher Bailey, who described why he chose the “Harry Potter” heroine as a face of the brand campaign.

It’s already known that in the Chanel’s costume Helen, who left the «Russian Ballet» troupe few years ago and moved to the West for work, will dance a ‘dying swan’, which will be held in English National Ballet during ‘Russian Seasons” at the end of June.

According to Glurdzhidze, the costume of ballerina makes 50% of the total impression of the dance, so she was incredibly happy to wear such a valuable and unique dress on stage.

The costume was created in the atelier «Lemarie» by three Lagerfeld’s assistant under his direct control – the work took more than 100 hours. Carl personally presented the costume to his muse in the Chanel’s boutique in Paris. Ballerina showed the couturier an unexpected dance improvisation.