Unusual Fashion Ads from Lanvin
“There are too many frozen pictures in the fashion of advertising in recent years -, – said the famous couturier Alber Elbaz, art director of the brand Lanvin. – I think that a little movement would be a great success.
Judging by the first promulgated snapshot of the advertising campaign of spring / summer women clothing in 2010 of the French brand, one can observe a lot of movements in it. Famous photographer Steven Meisel photographed the top model Jamie Bochert as she ran through the corridors of the New York studio, dangerously twisting her whole body.
“She was moving so fast that she even carried a chandelier with her – Elbaz said about the photo shoot. – However, Jamie perfectly fits for this role: She has recently run 12 blocks through Brooklyn and got her handbag back from the thief.
As for advertising of spring-summer collection of men clothing from Lanvin, the main designer of the brand surprised everyone. Elbaz invited well-known photographers Inez Van Lamsweerde and Vinoodh Matadin, and for the first time made models of them.
“Vinoodh is not a” face “of our brand – Elbaz said in a press interview. – We just dressed him in models of our new men collection and saw that they look very cool and authentic. In addition, we were attracted by the possibility to see Vinoodh by the eyes of his wife, to show the love story between these two photos, which has also turned into a very emotional advertising campaign.
In this unusual photo shoot Inez Van Lamsweerde allowed her husband to demonstrate clothes, and she posed naked and painted in red tones. “It took us two hours to paint her body” – remembered Elbaz.
The full version of the original spring-summer 2010 advertising campaign of clothing collections from Lanvin can be seen in fashion magazines for February 2010.
